Kanye West, rapper extraordinaire and savvy entertainment mogul, skipped the advice of business managers and went straight to Kia Motors of America (www.kia.com) to build a customized version of the top selling Rio sub-compact sedan. “I figured that if Jay-Z can do big things with General Motors, I can do the same thing. Instead of Jay-Z Blue, I got Kanye “Do it Better Blue”!‘Cause ain’t nobody do it better!”
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