At the event, Cartier announced the launch of a new LOVECHARITY bracelet and accompanying ambassadors. Cartier chose a music theme for this year’s LOVE celebration. The new group of prominent music ambassadors to join the 2008 endeavor included Duff for charity Blessings in a Backpack, which will be represented by a deep plum bracelet. The LOVECHARITY bracelet is available for $995 at Cartier boutiques nationwide with $200 per bracelet benefiting its corresponding charity. On LOVEDAY, June 19th, 10% of all sales from the entire LOVE collection will benefit the partnered organizations.
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